5 Things That Millennials Look for in Product Packaging

March 10, 2023

As the largest generation in history, millennials' spending habits are an important target market for businesses across various industries. To properly appeal to millennials, however, it is crucial to understand what they look for in product packaging.

Quadra Flex knows that millennial advertising is an effective way to reach younger generations. We also understand the significance of labels, tags, and decals in promoting your brand and goods, so we put great effort into meeting or surpassing your expectations. We can help take your product packaging design projects to the next level!

Read on for more helpful ideas for product packaging designs to attract millennials.

How to Make Your Product Packaging More Attractive to Millennials

When marketing to millennials, many factors can make or break their decision to purchase products, but some of the most important include:

To help attract millennial buyers:

  1. Ensure your product packaging is eye-catching and memorable.
  2. Consider the colors, fonts, images, and shapes used to create a unique and engaging design.
  3. Ensure the product packaging is consistent with the overall brand identity.
  4. Pay attention to size, texture, and materials to ensure your product's packaging stands out.
  5. Include essential information and use clear and concise language.

5 Things Millennials Want to See in Product Packaging?

Millennial marketing is a popular strategy used by businesses to target younger audiences. Because as the largest generation in history, millennials are a powerful market force. And they're not afraid to use their spending power to make a statement.

Here's what they want to see in product packaging:

A Reflection of Their Values and Interests

Millennials want to see their values reflected in the brands they support more than any other generation. They're more likely to purchase products from companies that share their commitment to social and environmental responsibility.

They don't want excessive packaging that will end up in a landfill. And they're willing to pay more for products that come in sustainable packaging. If you can reduce the amount of packaging you use or switch to sustainable materials, you'll appeal to this important group of consumers. So, regarding product packaging, sustainable and eco-friendly options are a must.

Packaging That is Unique and Stands Out

With so many choices on the shelves, millennials want unique product packaging that catches their eye. They're attracted to bold designs and eye-catching colors. Companies should also use designs and colors that reflect their brand identity. So, if your product packaging looks a little dated, now is the time for a refresh.

Convenient and Fun Packaging

Millennials are all about convenience. They want product packaging that is easy to open and doesn't require effort or time. And they're also attracted to packaging that offers a fun experience—think unboxing videos on YouTube! So, if your product packaging isn't convenient or user-friendly, you could miss out on sales from this important group of consumers.


To meet the needs of millennials, companies should focus on creating product packaging that communicates authenticity. While this includes eco-friendly materials and employing a minimalist design, it also needs to include information about the product's origins and production process. Also, companies should include product reviews or customer testimonials on their packaging to further emphasize the product's authenticity.

Transparency and Honesty

The best way to guarantee that millennials buy your product is to be honest with your packaging. Include any information about the product relevant to potential buyers, such as ingredients, nutrition facts, sustainability information, etc.

If the product is part of a larger corporate brand, clearly state this in the packaging, as millennials are more likely to buy products from brands they trust.

Make Learning About Your Products Easy for Millennials

Companies are increasingly creating products targeted at millennials to meet their changing needs and preferences. Therefore, the easier you can make it for millennials to learn about your product and your organization, the more likely they'll buy your products. Millennials absorb knowledge and will go to great lengths to discover it.

Therefore, ensure an up-to-date website that is easy to navigate and contains comprehensive information about your products, services, and company. Additionally, you should provide resources such as video tutorials, step-by-step guides, and other materials that will help customers quickly understand the features and benefits of your products. Additionally, having an active social media presence with engaging content and a strong customer service presence will help ensure millennials have easy access to the information they need.

Guaranteed Ideas for Product Packaging Designs to Attract Millennials

1. Start researching social and environmental initiatives that align with your brand's values.

2. Put those initiatives front and center on your packaging, whether through imagery, messaging, or both.

3. Make sure the language you use is straightforward and honest. Avoid gimmicky phrases or buzzwords.

4. Showcase your efforts on your website and social media to demonstrate your commitment to these causes.

5. Use feedback from your customers to refine your packaging and messaging.


The millennial generation is increasingly looking for product packaging that is sustainable, customizable, and technologically advanced. Quadra Flex is a packaging provider that meets all these demands, offering eco-friendly materials, custom printing and fabrication, and innovative technology. Quadra Flex will help you provide packaging solutions that will stand out in a crowded market and meet the modern consumer's needs.

For businesses looking to appeal to the millennial market, Quadra Flex is the perfect partner for all your product packaging needs. We are experts at designing packaging that meets all the criteria millennials seek. Contact us today to get started.

Looking to capture the millennial market with your product packaging? Quadra Flex provides made in USA products and customer service to help take your projects to the next level.