When you're considering how to brand and market your next wine, beer, or other bottled beverage, you probably already know how important the design of your bottle is to your future customers. The design of your wine bottle will determine how your brand is perceived by customers for years to come.
Whether you're just starting the process of designing your wine bottle, or if you have years of experience in creating your labels, consider these factors with Quadra Flex Quality Labels.
What is Your Brand's Personality?
Often, the best place to start with label graphic design is to consider the personality of your brand. Is your wine modern or traditional? Fun or serious? Flirty or professional? Your brand's personality will help to decide on all the details surrounding the design of your label.
Start with colors. Modern, young brands will rely heavily on a palette of bold primary colors. Fun, flirty brands may choose pastels, while traditional upscale brands will likely want to rely on metallics and darker hues.
Your brand's personality will also come through in the shape of the label. Modern, non-traditional brands may choose a high-gloss label, while traditional brands may want a mettle finish. Of course, what you choose will depend a lot on how you perceive your brand and the colors that you have already chosen.
Finally, consider how the label will feel in the customer's hand. Thick labels with varnish convey a sense of weight and luxury, which may make them worth the small extra expense.
What Do You Want to Convey to Your Customers?
After you've established your brand's personality and how to convey it, it's time to think about what you want your customers to know about your brand. This isn't about your wine's brand so much as it about communicating important information to your customers.
For example, you may want to consider if any of the following information should be presented to your customers:
Really take the time to think about what makes your product unique and special and consider using your label to communicate that with your customers. For many of your customers, your wine label is the only interaction they'll have with your brand. Customers will rarely seek out your company on social media or other outlets before actually sampling your product. That means that your wine label needs to convey everything you want them to know.
After taking all of these factors into consideration, it's time to finalize the design of your wine bottle label. While you probably have several good ideas at this point, it's now time to consider some practicalities.
Start by ensuring that any government required labeling, usually required to meet local rules and regulations, is displayed on the label in accordance with your local laws. Make absolutely sure that the final design of your label meets these regulations. It's a common mistake to cut something vital at an early stage in the planning process and have to reprint labels when someone catches it down the road.
Next, pay close attention to the dimensions of the label and how it will affix to the bottles you're using. This is especially important if your company is using an unusually shaped or sized bottle. Many people choose to create full size mock-ups of their label and attach them to bottles with tape just to ensure that they are sized correctly.
Realize that the design of your company's custom wine bottle label is an involved process that may take many iterations to get just right. The time you invest in this endeavor, however, will be worth it. Contact us today to get started!
If you're marketing your own wine, you know how important the label is. Quadra Flex Quality Labels can help you personalize a wine bottle—learn how now!