What Colors Are Most Effective in Product Labels?

March 14, 2023

Regarding product labels, the colors you choose can significantly impact how customers perceive your product. Different colors can affect a person's mood and purchasing decisions. Choosing the right colors for your labels can set you up for success!

This article will discuss the psychology of color in marketing and product labels. It will explain how different colors can affect a person's mood and influence purchasing decisions. We'll also provide tips for choosing the right colors for your product labels.

If you're looking for advice on choosing the right colors for your custom labels for products, be sure to ask our experts at Quadra Flex!

Popular Colors Labels Use on Products

Different colors can be used on product labels, but some are more popular than others. Here are some of the most popular colors used on product labels and what they convey to customers:

The Psychology of Color in Marketing and Product Labels

People Associate Colors with Certain Emotions and Feelings

Our brains are wired to react to color. Studies have shown that people associate different colors with certain emotions and feelings. This phenomenon is known as color psychology and is often used in marketing and branding to create a specific emotional response in customers.

Different Colors Can Affect a Persons' Mood

Because different colors can evoke different emotions, they can also affect a person's mood. If your customers want to feel happy seeing your product, consider using blue or green in your label design. Use red or orange if you want them to feel energetic or excited. Of course, you'll also want to consider the other elements of your label design, such as the font and layout, to create the overall look and feel you're going for.

People Can Make Purchasing Decisions Based on Colors of Products

When making purchasing decisions, color can be a powerful factor. Colors can evoke strong emotions and influence how people perceive a product or service.

For example, white is often associated with cleanliness and purity, while black is associated with sophistication and power. If someone is looking for a product that will make them feel clean and pure, they may be more likely to choose a white product over a black product.

In another scenario, if two different shampoo brands were the same size and price, but one was purple, and one was green, customers may be more likely to choose the purple one because it stands out more.

How to Choose the Right Colors for Your Product Labels

When choosing colors for your product labels, think about what message you want to convey and what emotions you want to evoke in your target audience. Then, select colors that will help you achieve those goals.

Here are some additional tips to keep in mind when choosing colors for your product labels:

Use Contrasting Colors

If your product label is going to be placed on a shelf next to other products, you might want to use a combination of a light color (like white) with a dark color (like black). This will help your product label stand out from the rest.

Use Bright Colors Sparingly

Bright colors are great for catching attention but can be overwhelming if used too much. If you're using bright colors on your product label, use them sparingly and pair them with more subdued shades.

Consider Cultural Associations

If you're targeting a specific culture with your product, consider the cultural associations of the colors on your product label. For example, in many Western cultures, white is associated with purity and innocence, while in many Eastern cultures, white is associated with death and mourning. So, if you're selling a product in an Eastern market, you might want to avoid using white on your product label.

The Benefits of Using Different Colors on Your Product Labels

Using different colors on your product labels can help your product stand out on store shelves. With so many products on the market, make yours stand out in any way you can. One way to do that is by using eye-catching colors on your product labels.

Using multiple colors on your product labels can also help draw attention to specific information. For example, if you want consumers to notice certain information, you might use a bright color to make it stand out. Or if you want to create a cohesive brand identity, using multiple colors on your product labels can help you achieve that goal.

When choosing colors for your product labels, remember all these benefits to create the most effective label possible.

Tips for Creating Effective Color Schemes for Your Product Labels

Once you've chosen a color scheme, test it on potential customers before finalizing it. Show them different label designs with various color schemes and see which ones they respond to most positively. Ask what emotions they feel when they see each color scheme.


If you're having trouble developing an effective color scheme for your product labels, get professional help. Quadra Flex specializes in creating eye-catching and memorable label designs. They can help you choose the perfect colors for your products. Contact Quadra Flex today for high-quality custom-label solutions!

Get the most out of your product labels with expert tips from the team at Quadra Flex. Learn how colors can make a lasting impact on customer perception and engagement!